Alaska's Genuine Alaska Pollock Producers Complete First Year of Marketing Campaign in Germany
SEAFOODNEWS.COM [SeafoodNews] October 10, 2016
The Genuine Alaska Pollock Producers (GAPP) launched a broad information campaign to improve German consumers perceptions of Alaska pollock, and to understand what is driving their purchase decisions.
They recently have analyzed some of the results from the first year.
New research conducted by the German market research institute Forsa shows that German consumers place the most value on transparency when making a seafood purchase decision. “In the past, all experts said the German consumer was interested in price above all else,” said Pat Shanahan..
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