MSC Study Finds Seafood Consumers Care About Sustainability, But Price Still a Factor
SEAFOODNEWS.COM [SeafoodNews] - August 8, 2018
A study commissioned by the Marine Stewardship Council (MSC) has found that seafood consumers want sustainability claims in supermarkets independently verified.
Research agency GlobeScan surveyed over 25,000 consumers in 22 countries. Of those surveyed, 72% said that they want independent verification of sustainability claims in supermarkets. That’s a jump from MSC’s 2016 survey, in which 68% of people surveyed said that they want independent verification.
The researchers found that most seafood consumers agree that ...
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