Pollock Industry Commits $10 Million to Marketing Campaign as GAPP is Reorganized
SEAFOODNEWS.COM [SeafoodNews] by John Sackton – October 5, 2018
The U.S. Alaska pollock industry is reorganizing and strengthening GAPP, and putting money into a massive marketing campaign.
GAPP, the Association of Genuine Alaska Pollock Producers, announced three major changes today:
-Expansion of GAPP membership to include all those involved in the fishing and primary processing of Alaska pollock.
-Commitment of a CEO level Board of Directors who will make rapid decisions,
-A minimum commitment of $10 million from participating companies for a new marketing program.
“GAPP now has a clear and focused mission: to ensure the world’s chefs and consumers understand how sustainable...
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