News Summary October 5, 2018
Today's Main Story: Alaska Pollock Industry Commits $10 Million to Marketing Campaign
The Alaska pollock industry is strengthening and reorganizing GAPP, and committing a minimum of $10 million to a Wild Alaska Pollock marketing campaign in Germany, Japan and N. America over the next 18 months. GAPP has had success in Germany differentiating wild Alaska pollock, and is now turning to Japan. Pollock CEO’s will be directly involved in overseeing the campaign. Read more here...
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