GAPP Launches Wild Alaska Pollock Lent Challenge To Encourage Consumers to Try Wild Alaska Pollock
There’s no better time to push seafood than during Lent – and the Association of Genuine Alaska Pollock Producers (GAPP) is certainly taking advantage of the timing. GAPP announced on Wednesday that they are launching their #WAPfor40Challenge, a promotion meant to engage consumers to “try delicious wild Alaska pollock.”
According to GAPP, the Wild Alaska Pollock Lent Challenge was created to showcase the prevalence of Wild Alaska Pollock on menus at beloved quick service restaurants, as well as in retail products...
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