U.S. Consumers Care About Environmentally Friendly, Recycled Packaging When Shopping
U.S. consumers are willing to pay more for sustainability … but only if the sustainability claim falls under a specific category.
Nielsen released a study this past December reporting that consumers will spend up to $150 billion on sustainable products by 20201. However, they're not willing to pay more for every sustainability claim. A recent Omnibus study that polled more than 21,000 U.S. households found that consumers cared strongly about packaging – whether it's less packaging, recycled packaging or environmentally friendly packaging...
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