Consumers Want Convenience; Nielsen Study Finds Growth Among Swiss Shoppers
From meal delivery kits to new single-serving products, the growing trend amongst consumers is "convenience." When it comes to food, shoppers are looking for items that fit into their busy lifestyles and make things easier – but according to a new study from Nielsen, they're no longer just turning to convenience stores.
Nielsen's latest survey looked at Swiss shoppers and found that a large – and growing – number of people were heading to their classic retailer for products to be consumed that day...
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