UK Retail Giant ASDA to Feature Seafood from Norway
400 ASDA stores across the United Kingdom will begin to stock Norwegian cod and Norwegian haddock with the Seafood from Norway origin branding.
ASDA will have visuals and marketing on display to show-off Norwegian seafood to its customers. The partnership marks the first major retail campaign which targets British consumers with the Seafood from Norway origin mark.
“Together with New England Seafood and ASDA we can communicate the unique qualities of Norwegian cod and haddock to a huge proportion of seafood loving British consumers through this partnership..."
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