NIELSEN STUDY: Omnichannel Shopping is the New Norm
Do you shop in-store, online… or both? It wasn’t uncommon prior to the pandemic for consumers to shop both online and in-store. However, visits to a brick-and-mortar store heavily outweighed online shopping. But with the coronavirus lockdowns putting restrictions on people in late March and early April, consumers found themselves relying more heavily on online shopping. And now Nielsen is reporting that COVID-19 has “flipped the value proposition of omnichannel shopping for constrained consumers.”
Nielsen considers a “constrained consumer” to be...
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